The hottest excavator market is expanding rapidly

Rapid expansion of excavator market or problems such as overcapacity

rapid expansion of excavator market or problems such as overcapacity

China Construction machinery information

Guide: within half a year, the sales of excavators exceeded that of last year. This is enough to see the popularity of the excavator industry market. The most fundamental reason is the continuous increase in project construction, which includes the continuation of projects last year and a large number of new projects started this year. In addition, there is also a very noteworthy problem, that is, the excavator on

in half a year, the sales volume of excavators exceeded that of last year. This is enough to see the popularity of the excavator industry market. The most fundamental reason is the continuous increase of project commencement, which includes the continuation of projects last year and a large number of new projects started this year until the samples are damaged

in addition, there is a very noteworthy problem, that is, the partial replacement of excavators for loaders. Although this is covered up by the sharp increase in sales of these two products at the same time, this trend will not stop. The most remarkable point is that almost all the top eight enterprises in the industry have started the excavator project and formed a good production and marketing scale

the competitive pressure of the excavator industry is also hidden behind the rapid expansion of the market. If the economic situation slows down in the second half of the year, as the problem of overcapacity in the whole industry cannot be avoided, the competitive pressure of excavators will be highlighted. For some enterprises that enter the industry late, if they can't stand firm, they may encounter great difficulties

special attention should be paid to the impact of the housing market regulation policy on the real estate industry, which is one of the main markets of excavators. The construction difficulty in this field is much lower than that in mines, thus eliminating the need to manually mix before construction. Excavators of their own brands in this field are highly competitive. However, in the second half of this year, there is a great possibility of a rapid decline in real estate investment, which has a great impact on independent brands

in fact, it is the overseas market that still has great variables in the second half of this year. In the first half of the year, the export of excavators increased by more than 50% year-on-year. This seemingly good achievement can only be regarded as standard in the whole construction machinery industry, because this growth rate still lags behind the overall level of the industry. Moreover, the export volume of Yuchai heavy industry and Shanhe intelligent, which ranked fourth and fifth in the export volume ranking, even declined to a certain extent compared with the same period last year

since the financial crisis, overseas markets have been one of the key points that the public has paid close attention to - overseas markets do not return to normal growth, and relying only on the domestic market to absorb the output of enterprises is not a long-term solution. This year, many domestic and foreign enterprises, including caterpillar, have further expanded their excavator production capacity, and their intention to plan for the future market is very obvious. At this time, expanding production capacity is not only a game between the strengths of enterprises, but also a test of whether enterprises can adhere to the strength of the full recovery of overseas markets, and the brand popularity is further expanded