Intense competition in excavator sales frequently leads to millions of promotions
intense competition in excavator sales frequently leads to millions of promotions
China Construction machinery information
Guide: spend hundreds of thousands on an excavator and give a million yuan promotional award. This pie in the sky happened in Hubei Machinery Industry market. Recently, nearly 30 machinery industries in Wuhan have jointly applied to the Hubei Provincial Commission of economy and information technology for the establishment of an industry association to control the gradually rising disorderly competition. The white heat of competition gave birth to
spend hundreds of thousands on an excavator and get a million yuan promotional award. For example, the friction is mainly small and medium-sized private enterprises. For a few days, this pie in the sky happened in Hubei Machinery Industry market. Recently, nearly 30 machinery industries in Wuhan jointly applied to Hubei Provincial Commission of economy and information technology for the establishment of an industry association to control the increasingly disorderly competition
fierce competition gave birth to millions of awards
in early March, at the exhibition of a brand of machinery in Dongxihu, in order to stimulate customers to buy excavators, a business issued a first-class prize of 1million cheques, and the winners cashed on the spot. It was learned at the scene that the price of the smallest excavator is only in the early 300000 yuan, and the most expensive one is only 2million yuan. Isn't it a loss for merchants to make a lot of noise in such promotion? "This is nothing new." According to an insider, if you sell more machines, the profit will naturally come. The profits of customers who win the prize will eventually be transferred to other customers
the pace of infrastructure construction promotes the popularity of the machinery market
in 2009, Wuhan's infrastructure investment was 86.36 billion yuan, an increase of 45.7%. The scale and growth rate reached a record high, and the machinery industry is booming with the urban infrastructure construction. "Building roads, bridges and houses requires mechanical equipment." Wang Junwei, a salesperson of Doosan machinery company in South Korea, said that the infrastructure construction in Hubei Province is in full swing, and excavators, forklifts, forklifts and so on are used everywhere. The sales of the company last year increased by 40% over the previous years, mainly from second tier cities in the province
according to the agent working committee of China Construction Machinery Industry Association, the total sales of construction machinery in Hubei Province in 2009 was more than 10 billion yuan, an increase of more than 40% over the same period last year. Take excavators as an example. In 2001, the province sold only more than 200 excavators, but by 2009, the number had expanded to more than 4500, an increase of 20 times
According to Yang Yihua, chairman of Wuhan Qianlima Construction Machinery Co., Ltd., there were only seven or eight foreign brands in Hubei Machinery Market in 2001. Now there are more and more domestic brands such as Sany, Liugong and Weichai, and the competition is particularly fierceYang Yihua said that at present, more than 30 machinery enterprises are preparing to establish Hubei Engineering Machinery Association to promote the orderly competition of this series of printers, which are a kind of miniature printer industry
LINK
Copyright © 2011 JIN SHI