The hottest excavator market in 2011 is fully comp

The excavator market was fully competitive in 2011

the excavator market was fully competitive in 2011

China Construction machinery information

Guide: in 2011, nearly 500 major construction projects were started in water conservancy, with a total investment of nearly 200 billion yuan; 70 major railway construction projects have been started, with a total investment of more than 700billion yuan; In addition, investment plans for highway, energy, chemical and other projects have also been launched. Different

in 2011, there were nearly 500 new major construction projects in water conservancy, with a total investment of nearly 200 billion yuan

there are 70 new major railway construction projects, with a total investment of more than 700billion yuan

in addition, investment plans for roads, energy, chemical and other projects have also been launched

different construction projects drive different product types. Excavators, loaders, bulldozers, graders, road rollers, truck cranes, crawler cranes, piling machinery, concrete machinery, pavers, these products with large market sales and holdings have common and different markets in 2011

in any case, these figures mean great wealth for construction machinery enterprises and users - although the procurement of construction machinery can only get a small share of these data, it is enough to make the whole industry happy for 2011

the full competition situation of excavators is clear.

since 2010, the huge investment of the state in highway construction, real estate construction, railway construction and other fields has directly driven the market demand for excavators. According to statistics, 165804 hydraulic excavators of various types were sold nationwide in January 2010, with a year-on-year increase of 78.25%, creating the best performance over the years. As the largest product in the construction machinery industry market, the "blowout" phenomenon of excavator market in 2010 exceeded everyone's expectations. Huge market inertia and continuous policy promotion will continue to promote the rapid development of excavator market in 2011

although bio based fiber plastic composites can be produced on a large scale! Under the pressure of the state to strengthen macroeconomic regulation and control and the regulation of the real estate industry, manufacturing enterprises sometimes require the product standards of suppliers to be higher than the legal provisions, the growth rate of the construction machinery industry will fall back, but the large-scale construction of affordable housing and the state will invest 4trillion yuan in the construction of water conservancy facilities in the next 10 years will undoubtedly ease the above pressure and bring new growth points. At the same time, with the recovery of the global economy and the recovery of the export market, it will also bring new opportunities to excavator manufacturers. During the 12th Five Year Plan period, excavators will become a key force in construction machinery products, directly driving the construction machinery industry to achieve high-speed growth. According to the prediction of the excavation machinery branch of China Construction Machinery Industry Association, the market sales of excavators in China will reach 190000 units in 2011, with a year-on-year increase of about 15%. This will further stimulate enterprises' investment in excavator capacity

among local enterprises, Sany Heavy industry expects the excavator production capacity to reach 30000 units in 2011, an increase of 1.5 times over 2010; The production capacity of XCMG and Liugong excavators will exceed 10000; Xiagong and Yuchai plan to produce more than 10000 excavators per year and 5000 medium and large excavator production lines per year; The production capacity of new enterprises such as Rongan heavy industry and Wuliangye Pushi Heavy Machinery Co., Ltd. plans to exceed 10000 after full production

with the continuous expansion of the market and the continuous improvement of production capacity, how to solve the problem of low market share of local brands has become a top priority. In the domestic excavator market in 2010, Chinese local brands sold a total of 46928 sets. Although the sales volume of 11 major domestic manufacturing enterprises in 2010 nearly doubled compared with the same period in 2009, foreign brands accounted for about 71.7% and domestic enterprises accounted for only 28.3%

in the face of huge market space, establish R & D centers and pay attention to technological innovation; Strengthen the research and development of new products and the improvement of the technical performance of the whole machine; Paying attention to basic and forward-looking research and moving forward to hybrid and intelligent excavators will play a certain role in improving the market share of local brands. But at the same time, spare parts will still be the key factor restricting the expansion of domestic excavator enterprises. China Construction Machinery Industry Association 4 Li Hongbao, Secretary General of the excavation machinery branch of the society for the shutdown of material testing machines when not in use, believes that the development of domestic excavator enterprises has been seriously hampered by the production and manufacturing of key parts. Although the industry branch has worked with national ministries and commissions to formulate relevant development plans, and domestic enterprises have also increased their own R & D and production efforts, the industry will still be in the bottleneck stage of development in the next two to three years. At present, only by establishing closer cooperative relations with foreign key component manufacturers and reaching a certain form of strategic alliance can we better ensure the product supply rate and expand the future market

in view of the existing shortcomings, many domestic host manufacturers are or have found ways to improve brand competitiveness in the short term. For example, Sany Heavy machinery, through further cooperation with foreign well-known parts enterprises, developed parts for Sany excavator to improve the performance of products. At the same time, enterprises should strengthen the R & D and production of parts and components, and improve the self owned proportion of parts and components; Launch energy-saving and environment-friendly excavators that meet Euro III and Euro IV emission standards, improve the level of product intelligence, informatization and automation, and enrich product functions; Comprehensively improve the overall reliability of products, gradually narrow the gap with European and American product quality, and gradually upgrade the existing models

in the face of future market expectations, now the domestic excavator production capacity has basically met the current market demand, enterprises continue to expand production, and a large influx of enterprises outside the industry have increased the uncertainties of the future development of the industry. How to reasonably avoid market risks and vicious competition is an issue that cannot be ignored in the rapid development of enterprises

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