Analysis of the products used in the packaging of

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Analysis of beer packaging products

China has become a major beer producer in the world, with the beer output reaching 24.3 million tons in 2003. With the steady development of domestic beer production, great changes have taken place in the beer packaging market, and the ways of packaging and the use of packaging materials are also more colorful. Through improving packaging, improving product image, meeting consumer demand and enhancing market competitiveness are the goals that many beer enterprises strive to pursue

1 glass bottle

glass bottle has the characteristics of good gas separation, strong heat resistance, convenient recovery and low cost. It can meet the requirements of beer's high sensitivity to oxygen, anti microbial pollution, anti carbon dioxide and water loss and maintaining flavor stability. Therefore, it has always occupied a leading position in beer packaging. At present, bottled beer accounts for about 80% - 90% of the total beer in the market. There are three kinds of bottled beer: green, brown and white transparent bottles. Take the green glass bottle as an example, the specifications are 640ml, 570ml, 500ml and other different types

in order to ensure the storage, transportation and consumption of high nickel batteries, the technical requirements are very high and safe. The state has made strict regulations on the quality standards of beer bottles. However, unqualified beer bottles still occur from time to time in the process of use. On the one hand, the impact resistance index of new beer bottles purchased by some beer manufacturers itself is unqualified; On the other hand, the used beer bottles have been worn out and their pressure resistance has been reduced due to more circulation and turnover times. When the pressure of carbon dioxide in the bottle is too high, the beer bottle often collides, and the consumer opens it improperly, it may cause explosion and personal injury. In order to minimize or avoid this phenomenon and not bring negative impact to enterprises, one way is to use more qualified new beer bottles

the monitoring of recycled old beer bottles should be strengthened to prevent the old beer bottles with a service life of more than 2 years from mixing into the market and bringing potential safety hazards. In the packaging of green beer bottles, 640ml (the actual filling capacity is generally only about 624ml, which is intentional by beer manufacturers to reduce costs, and the capacity error is within the scope of national regulations, which is qualified). The outer packaging of beer bottles includes basket packaging (1 x24), plastic packaging (1 x9), box packaging (1 x 12), etc. Plastic basket packaging is generally sold in the hotel catering industry, and plastic bag packaging can be sold in large areas such as the wholesale market of alcohol and rural markets. 4: if the machine is not used for a long time after the experiment, and 4 is to continue to improve the standard system of industrial green development policy. The main sales objects of packing are hotels and restaurants. Now, in order to guide the market and meet the consumers' psychology of seeking novelty and difference, many beer enterprises tend to miniaturize their packaging, and put them on the market with special-shaped 570ml, 500ml, 330ml packages, etc., in order to attack the medium and high-end beer market, and have achieved certain results. For brown bottles, warm beer is mainly served in cold seasons. On the one hand, the brown bottle matches the color of warm beer, on the other hand, it also gives people a psychological warmth in the cold season

2 cans

compared with bottled beer, cans have many advantages. First, it has a high safety factor, and usually does not cause explosion injury; Secondly, cans of beer are well sealed, which is conducive to quality assurance; Thirdly, it is easy to carry and not easy to counterfeit, which is suitable for tourism, outdoor dinners and other drinking. In addition, for manufacturers, due to the light material of cans, long-distance sales can save transportation costs. However, from the perspective of the current beer market, the market consumption of cans of beer is not large. At present, the annual consumption of cans in the country is about 300000 tons. All about 80 cans of filling lines often fail to give full play to their production capacity. On the one hand, this is restricted by the fact that consumers are used to drinking bottled beer. On the other hand, because the price of cans of beer is relatively high, only those groups with high consumption power will buy and drink it, and general consumers pay less attention. With the development of economy, the improvement of income level and the change of consumption habits, there should be a large development space for cans of beer that have superior sealing performance, are clean and hygienic, and can maintain the inherent flavor of beer to a greater extent

3 beer barrel

consumers' pursuit of fresh beer consumption, heavy taste and nutrition has become a consumption trend. Fresh beer, with its unique original flavor, rich nutritional value and cold taste, can attract more consumers and expand market share

currently, fresh beer is mostly bottled. Barreled beer can be divided into stainless steel draught beer barrels and ordinary beer preservation barrels. The price of stainless steel draught beer barrels is relatively expensive. Ordinary beer fresh-keeping barrels do not have self cooling equipment, and they cannot adjust the temperature at will or supplement carbon dioxide. However, they rely on the heat preservation and gas preservation performance of the fresh-keeping barrels themselves to give consumers a fresh and refreshing feeling. Barreled beer usually takes only a few hours from production to market sales, and its excellent freshness is unmatched by ordinary beer. Barreled fresh beer is suitable for selling to restaurants, hotels and stalls in the peak season of beer sales in cities. Since bottled beer does not use bottles, caps, labels, boxes and other packaging materials, its profit margin can be 30%-50% higher than bottled products, and manufacturers can obtain better economic benefits

the quality of beer barrels has a great relationship with the preservation of the quality of beer. Only high-quality fresh-keeping barrels can ensure the purity of fresh beer and pass the original flavor of fresh beer from beer manufacturers to consumers. High quality fresh-keeping barrels generally have the following properties: (1) have a beautiful and practical appearance; (2) Have a scientific and reasonable overall structure; (3) Have reliable sealing performance; (4) It should have thermal insulation performance; (5) Have physical properties of falling resistance and impact resistance; (6) Have excellent cleaning and filling performance. Unfortunately, the quality of fresh beer barrels often leads to problems in barreled beer on the market. This is mainly due to some fresh beer container manufacturers' lack of understanding of products and technical guarantee measures for product development ability. Seeing that there is demand in the market, they simply follow the example and adopt the way that low pulleys can be sold at left and right prices on the rack to occupy the market. It is difficult for many beer manufacturers to accurately select fresh beer barrels because it is generally difficult to find problems from the appearance observation. It is believed that with the improvement of market norms and technical equipment, the functional quality of fresh-keeping barrels will be greatly improved, and the barreled beer market will develop healthily

4 plastic bottles

now, plastic beer packaging has appeared in China's beer market. Plastic beer packaging has colorful colors and strong visual effects. Plastic packaging can be 330ml, 500ml, 640ml and other specifications, which is light and safe, not easy to break and explode, and the storage and transportation cost is significantly lower than that of glass and metal packaging. At the same time, it has a high recycling rate, which greatly saves the marketing cost, and is conducive to environmental protection and the effective utilization of comprehensive resources

plastic beer packaging mainly refers to pet (polyethylene terephthalate) material packaging. In the past, due to the insufficient barrier effect on gas penetration and the defects of sterilization and heat resistance, plastic beer packaging has no practical production significance. After the hard research and unremitting efforts of beer plastic bottle manufacturers, especially the application of PET bottle coating technology (plasma technology), after the internal coating of 0.21mm carbon layer, its barrier property is almost the same as that of glass, and it can withstand heating and sterilization treatment at the same time. Now the filling, capping, destructive test, carbon dioxide leakage, beer shelf life (days), taste, pasteurization of plastic bottles have reached the relevant indicators of glass bottles

in 2004, China's beer production enterprises have begun to try to produce plastic filled beer, which has also had a certain response in the regional market. Although plastic beer packaging is still in its infancy, with the manufacturer's scientific marketing planning and strong market promotion, through continuous efforts, its characteristics and advantages of adapting to the development of environmental protection, drinking safety and convenience will become more and more obvious. It can be predicted that in the near future, plastic beer packaging will usher in great development

with the progress of science and technology and the guidance of consumption trends, new ways will appear in the beer packaging market. The concept of novelty, difference and change will go deep into people's consumption concepts and behavior habits. If customers feel convenient and thoughtful in the process of purchasing, carrying and using, they will form a recognition of the value of the product and produce a sense of closeness. No matter what form of packaging, there is only one purpose, that is, to deliver high-quality beer products to consumers, which is where the majority of beer manufacturers need "packaging"

source: Chinese wine

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