Application demand of anti-counterfeiting technolo

2022-07-27
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Brief discussion on the application requirements of anti-counterfeiting technology in steel drum packaging

remember that during March 15 this year, LANLIAN Feitian lubricating oil company launched the action against fake Feitian lubricating oil. Lanzhou lubricating oil general factory sent 170 people to assist the Provincial Bureau of quality and technical supervision in cracking down on counterfeits in the market, and investigated and dealt with many counterfeit and inferior products in the market. Judging from the sales situation of Lanzhou lubricating oil factory in recent months, the crackdown on counterfeits has indeed made great achievements and won back a large market share for Lanzhou lubricating oil factory

however, due to the misleading publicity during the crackdown on counterfeits, it also brought some adverse reactions to its packaging steel drum manufacturers. For example, several reports at that time pointed out that in addition to the old steel drums and the filled oil printed LANLIAN Feitian trademark, new steel drums with product production certificate were also found at the site of a certain petrochemical plant. As a steel drum manufacturer, there is no reason not to sell steel drums when customers come to buy them. As for what products the customer uses this steel drum to hold, unless otherwise specified, the general customer will only tell you that it is used to hold oil or chemical products. When manufacturing steel drums for users, the only thing that can be checked is that users carefully check the relevant certificates provided by users when they are required to print trademarks, factory names, etc. on the steel drums. Those who fail to provide certificates that are expected to exceed the legal new energy demand will not be printed. However, some unscrupulous businesses buy steel drums without printing and then print them by themselves, which is impossible to prevent

a few days ago, I had the honor to accompany a friend to visit her eldest sister, who happened to work in an oil company run by a private boss. After I went with her, out of my professional habits, I was immediately attracted by the oil barrels of their company. When my friend and sister were talking, I went to the work area of the company and chatted with the production workers. According to the oil distribution technicians and the on-site filling workers, the quality of the lubricating oil they produced was not bad, but they were hindered in the market sales because they did not have a brand or a famous brand. In order to speed up the capital turnover and occupy the market share, they stole the brand of LANLIAN Feitian, a famous brand product. As an intermediate link in oil sales, in order to make greater profits, they are willing to sell more LANLIAN Feitian lubricants produced by small enterprises like them. As an end-user, it doesn't matter as long as it is cheaper and the quality is OK without affecting its performance because it can't identify the true and false. As everyone knows, his behavior seriously infringed upon the interests of LANLIAN Feitian lubricating oil, and also caused serious damage to the manufacturer of its packaging steel barrel

then, how can the interests of both drum manufacturers and steel drum users be protected? Now we will analyze the anti-counterfeiting technology

I. Development of anti-counterfeiting technology in China

in recent years, China's anti-counterfeiting technology has developed rapidly. Many products use the latest high-tech means to continuously increase their technical content, such as digital information anti-counterfeiting, nuclear micropore technology, ink printing, laser holographic anti-counterfeiting technology and other anti-counterfeiting means have been applied in different fields to varying degrees. According to statistics, at present, China has tens of thousands of products, and tens of billions of commodities have adopted different anti-counterfeiting technologies and products, which have played their due role in maintaining social and economic order

at present, some units in China have also developed a number of unique anti-counterfeiting technologies in China, which are not only in the leading position in the world, but also play an important role in anti-counterfeiting in some important industries and fields. It is generally favored in the domestic anti-counterfeiting product market. Recently, an ID code anti-counterfeiting system was launched, which integrates high and new technologies such as computer science, wireless communication, information security and cryptography. According to the random and irregular principle, the enterprise independently generates a group of numbers. These numbers correspond to the relevant information of the product, such as product information, quality inspection information, sales information, price information, production information, etc, It is equivalent to issuing a unique ID card for each product, so that the anti-counterfeiting performance of the product can go deep into the basic attributes of the product. Then, with the information exchange network covering the whole country, consumers can query the authenticity, complain and report, and accumulate purchase points in the database by means of, SMS, Internet or terminal. Using enterprises can crack down on counterfeiting, accept complaints, improve quality, control fake and shoddy products, adjust logistics and carry out integral promotion activities according to query information. This digital information anti-counterfeiting technology also has a unique advantage, that is, when combined with other anti-counterfeiting measures, there is no need to constantly change the anti-counterfeiting method, because the product ID code itself is unique. Not long ago, China successfully adopted laser holographic anti-counterfeiting technology, ink printing and other anti-counterfeiting technologies combined with digital technology to form a new comprehensive anti-counterfeiting technology product, which is regarded as a major breakthrough in China's anti-counterfeiting industry

II. What measures should steel barrel enterprises adopt to prevent counterfeiting

the development status of China's anti-counterfeiting technology and its application in various industries have been introduced. In fact, anti-counterfeiting technology can be applied to all aspects of our lives. The ID code anti-counterfeiting system mentioned above was used in the shoe industry several years ago. For example, if you buy a pair of Fuguiniao shoes, you can check whether the shoes you buy are genuine goods produced by Fuguiniao manufacturers

but how can these anti-counterfeiting technologies be used on steel drums? This requires the joint efforts of the steel barrel user and the steel barrel manufacturer, because adding anti-counterfeiting signs to the steel barrel will definitely increase the cost of the steel barrel. At present, the steel price in the market remains high, and the steel barrel manufacturer is already overwhelmed, so it may be difficult to bear this cost. What should I do? This requires the support of steel drum manufacturers, which will increase certain costs. Different anti-counterfeiting technologies are adopted according to the economic conditions of steel barrel users. For example, the steel drum manufacturers with strong economic strength can spray anti-counterfeiting paint (this method has high cost), spray texture anti-counterfeiting, discoloration anti-counterfeiting, etc. during the steel drum coating production. In addition to quality, general customers can use anti-counterfeiting labels (such as anti-counterfeiting certificate), anti-counterfeiting ink printing and other anti-counterfeiting methods. In addition, when the steel barrel is in the hands of the customer, the customer can adopt digital stealth anti-counterfeiting, laser anti-counterfeiting, pressure-sensitive anti-counterfeiting, code anti-counterfeiting and other methods according to the situation of the filled object

III. The role of anti-counterfeiting technology in the development of steel drums

with the further expansion of foreign trade, steel drums, as the main member of metal packaging, will become more and more important. According to the development of steel barrel industry in recent two years, the proportion of steel barrel in the national economy is on the rise. It will go hand in hand with China's petrochemical products and high face value & amp; nbsp; New automobile plastic materials + new processes explain the export of agricultural and sideline products and sell them all over the world. The good market prospect will make some criminals take illegal means to make huge profits. So how can we prevent such things from happening? As a steel drum manufacturer, we should first try our best to prevent our products from being counterfeited; Secondly, in the production process, actively adopt new technologies and processes to prevent their own products from being counterfeited by others. The third is that the ex factory products take certain measures to prevent counterfeiting. Once there is a problem, you can first determine whether the products are produced by your own factory, so as to protect your legitimate rights and interests

a few days ago, I talked with a friend of the Bureau of quality and Technical Supervision about the anti-counterfeiting of steel drums. He was deeply touched. He said that in the past two years, he worked in the Inspection Brigade of the Bureau of quality and technical supervision and specialized in cracking down on counterfeits. He said that there are many counterfeit steel drums of your factory in the market, especially the steel drums that users require to print iron and words, which can be said to be identical and difficult to distinguish. Can your factory find a way to use anti-counterfeiting technology to distinguish them when printing words and iron

this matter has touched me a lot, because the non-standard market behavior will lead to the rise and fall of an industry. To this end, I visited several printing plants and ink manufacturers to discuss the matter with them. The boss of a printing factory told me that a few years ago, he wanted to buy a printing machine that could print anti-counterfeiting labels, but was unable to make up his mind because there was no response. If he can get the support of government departments, he can purchase equipment immediately. He has already done Market Research and knows that this is also the development direction of printing enterprises; Anti counterfeiting inks are also very easy. They can be provided at any time. However, the cost will be high. The recycled plastic granulator will have a large customer base. I am afraid that the barrel making enterprises can not afford it at present

in order to standardize the operation order of the market, crack down on the unfair competition of criminals, and safeguard the legitimate rights and interests of production enterprises and consumers, it will be a trend for steel barrel enterprises to adopt anti-counterfeiting technology in the future

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